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ASICS LAUNCHES THE GEL-FUJIRADO

Asics

Designed to Provide a Precise Fit and Easy On-the-Fly Adjustments for Trail Runners

True sport performance brand ASICS announced the launch of its newest trail running shoe, the GEL-FujiRado. Designed with the performance trail runner in mind, the GEL-FujiRado incorporates a range of technologies, and features the micro-adjustable Boa System for the first time in ASICS performance running footwear.

The Boa System allows for a customized, secure, and comfortable fit providing a more efficient stride and increased stability. After over two years of collaboration and development, the GEL-FujiRado is designed to rule the trails.

“Technology and innovation are at the core of the ASICS brand and we are always looking for ways to enhance our performance trail footwear to give runners an edge,” said Gerard Klein, Senior General Manager, Global Performance Running Footwear Division, ASICS Corporation. “Trail runners encounter some of the most difficult terrain and weather conditions during their workouts and we wanted to create a shoe that allows for quick adjustments without slowing them down.”

SPEED AND SECURITY
The GEL-FujiRado features symmetrical medial and lateral panels, and heel hold for ascent and descent on the trail. The MONO-SOCK® upper, secure lace containment, aggressive outsole lugs, and a strengthened toe bumper allow runners to take on challenging terrain.

CUSTOMIZED FIT AND COMFORT
The GEL-FujiRado featuring The Boa System allows for micro-adjustments, creating a precision fit that keeps runners in control on the trail. Each turn of the Boa dial equates to one millimeter of tension, allowing for quick on-the-fly adjustments. The low friction design delivers uniform closure, reducing pressure points and enhancing comfort. The trail shoe also includes ASICS’ SpEVA® Midsole to provide improved rebound.

THE BOA SYSTEM
The GEL-FujiRado features a seamlessly integrated Boa System made up of three integral parts: the dial, lace, and guide. The system is lightweight and durable, designed for the trail environment and built to perform in muddy and wet conditions.

“Boa is excited to collaborate with ASICS on the GEL-FujiRado and help the ASICS runner push their performance further,” said Chuck Mason, Chief Commercial Officer, Boa Technology, Inc. “The Boa System allows the runner to dial in a precise fit and will stay secure mile after mile.”

The GEL-FujiRado model retails for R2 200 and is available at selected sport retailers nationwide.