Sanlam Cape Town Marathon is proud host to the AIMS AFRICA conference 2017

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BUILDING WORLD CLASS MARATHONS AND DISTANCE EVENTS IN AFRICA

We are proud to announce that the 2017 AIMS AFRICA CONFERENCE will be held on the 14th & 15th September 2017 in Cape Town during the week of the Sanlam Cape Town Marathon.

PURPOSE

The AIMS Africa Conference will offer African, South African, Local Road Race Organizers, Local Government, Municipalities and Federations the opportunity to listen, and learn, from experts in the knowledge of organizing events, road races and trail-events. You will be able to engage and network with organizations from around the world whilst sharing in the latest findings from the organizers of Africa’s first IAAF Gold Label Status Marathon – The Sanlam Cape Town Marathon.

THEME: BUILDING WORLD CLASS MARATHONS AND DISTANCE EVENTS IN AFRICA

Developing distance races in Africa – An international perspective

Developing Distance Races in Africa – Broader than just the event

  • Sports tourism
  • Spectator and community involvement
  • Understanding economic impact and creating economic appeal for city, region and charities
  • Sustainability – how to make your event green (linking into the AIMS green award criteria)
  • Creating and Managing an ITP (International Tour Partner) program

Developing Distance Races in Africa – The African Experience

  • Key learnings from African races
  • The challenges facing African races in elevating recognition of its events worldwide

Developing Distance Races in Africa – International standards as they relate to certain key critical points

  • Marketing your event – understanding new technologies, how to bring Africa to the world
  • Safety & security
  • Timing and results
  • Full road closure
  • PAP field
  • Doping
  • The role of medical directors

AIMS – What is AIMS about and the benefits of becoming an AIMS member

 For further detail e-mail: aims@capetownmarathon.com